While “#ProudlyVisible” debuts in time for Pride month, Visible says it won’t end in June. True to its company values of transparency, community and impact, Visible is committed to inclusive marketing year-round.
Servat notes that building trust and credibility through Visible’s social media presence has been key to the brand’s word-of-mouth growth.
“Some of the partners that are a part of this campaign we’ve worked with for a long time and we have plans for them for the rest of the year. All of our marketing is really inclusive,” says Servat. “From day one, we’ve said we want to be a brand that’s for everyone, and walks the walk with and for our communities. We’ll always stand beside you and we’ll always show up for you.”